Effective Date: 01/01/2025
Owner: MDPP, LLC, a Wyoming Limited Liability Company
Contact: [email protected]
Websites and Platforms: MindPersonas.com, PersonaForce.co, MysticPersonas.com, AskAURI.com, MichelleSFox.com, and any affiliated websites, applications, portals, communities, forms, assessments, AI tools, courses, dashboards, memberships, events, and digital platforms operated by MDPP, LLC.
This Privacy Policy explains how MDPP, LLC collects, uses, stores, shares, and protects information when you access or use our websites, platforms, products, services, assessments, AI tools, events, memberships, courses, certifications, communities, coaching programs, and related offerings.
This Policy applies to all current and future MDPP, LLC brands and services, including but not limited to:
MPHIOS®, MindPersonas®, MindPersonas Human Identity Operating System™, Mystic Personas®, PersonaForce™, PersonaForce LIVE™, PersonaForce Trader™, PersonaForce Sports™, PersonaForce Legal™, PersonaForce Executive™, PersonaForce CEO™, PersonaForce Coach™, Ask AURI™, Echo™, Woman Behind the Mirror™ and related verticals, tools, dashboards, reports, maps, blueprints, and digital experiences.
By using the Services, you agree to this Privacy Policy and our Terms and Conditions.
We may collect information directly from you, automatically through technology, from third-party platforms, and through your use of our Services.
You may provide information such as:
Name
Email address
Phone number
Mailing address
Business or organization name
Job title or role
Billing information
Account login information
Form responses
Assessment answers
Identity Blueprint responses
Coaching intake responses
Event registration information
Course or certification information
Messages, emails, comments, uploads, testimonials, and feedback
Preferences, goals, challenges, and areas of interest
Some Services may ask you questions about identity, behavior, pressure patterns, communication style, performance, leadership, trading behavior, athletic performance, business goals, or personal development.
You should not submit highly sensitive medical, mental health, legal, financial, or confidential information unless the specific Service clearly asks for it and you choose to provide it.
Because our Services include identity-based tools, assessments, AI reflections, and performance frameworks, we may collect and process information related to:
Persona patterns
Identity maps
Free or paid Blueprint responses
MPHIOS-related assessment data
PersonaForce performance patterns
Shadow, pressure, communication, leadership, trader, sports, executive, or team patterns
Self-reported beliefs, goals, challenges, behaviors, habits, and decision patterns
Generated reports, dashboards, recommendations, summaries, and AI-assisted outputs
We use this information to provide personalized insights, generate reports, improve your experience, develop better tools, improve MPHIOS and PersonaForce systems, and support coaching, training, or educational experiences.
These outputs are educational and developmental. They are not medical, psychological, legal, financial, trading, or diagnostic records.
Some Services may use artificial intelligence, automation, algorithms, prompts, scoring logic, or automated interpretation tools.
This may include Ask AURI™, Echo™, Identity Blueprints, PersonaForce dashboards, automated reports, AI-assisted coaching prompts, and related tools.
We may process your inputs to:
Generate personalized responses or reports
Summarize your answers
Identify patterns
Provide educational guidance
Improve the quality, safety, and usefulness of the Services
Detect abuse, errors, or misuse
Develop and improve internal systems
AI outputs may be incomplete or inaccurate. You are responsible for your own choices and should seek qualified professional advice when needed.
If you make a purchase, subscribe, register for a paid program, or enter a paid engagement, payment information may be processed by third-party payment providers.
Payment information may include credit card details, billing address, transaction history, subscription details, invoices, and related payment records.
We generally do not store full credit card numbers unless handled through a secure payment provider. Your payment data is also governed by the privacy policies and terms of the payment processor.
When you use our websites, apps, forms, emails, or digital platforms, we may automatically collect:
IP address
Browser type
Device type
Operating system
Referring and exit pages
Date and time of visit
Pages viewed
Links clicked
Form activity
Email open and click activity
Session data
Search queries
Usage and performance data
Cookies, pixels, tags, and similar tracking technologies
Advertising identifiers where applicable
We use this information to operate, secure, analyze, personalize, and improve the Services.
We may use cookies, pixels, tags, analytics tools, ad platforms, retargeting tools, and similar technologies to:
Keep you logged in
Remember preferences
Improve website performance
Understand how users interact with the Services
Measure marketing campaigns
Deliver relevant content or ads
Improve funnels, forms, emails, and user experience
These tools may include platforms such as Google Analytics, Meta, TikTok, YouTube, email marketing platforms, CRM tools, scheduling platforms, payment processors, webinar platforms, course platforms, community platforms, and other service providers.
You may disable cookies through your browser settings. Some features may not work properly if cookies are disabled.
Where legally required, we will provide cookie notices, consent tools, or opt-out options.
We may use your information to:
Provide and operate the Services
Create Identity Blueprints, reports, dashboards, and assessment outputs
Personalize your experience
Respond to inquiries and support requests
Process purchases, subscriptions, and registrations
Send transactional emails
Send marketing emails where permitted
Invite you to trainings, events, programs, or offers
Improve MPHIOS, MindPersonas, PersonaForce, Ask AURI, Echo, and related tools
Develop new products, verticals, assessments, dashboards, and services
Analyze usage, performance, marketing, and engagement
Prevent fraud, abuse, and security issues
Protect legal rights and enforce agreements
Comply with legal obligations
If you provide your email or phone number, we may send you messages about:
Your Blueprint or assessment
Program updates
Educational content
Podcast links
Live events
PersonaForce offers
MPHIOS or MindPersonas resources
Coaching, training, membership, or certification opportunities
You may unsubscribe from marketing emails using the unsubscribe link in the email.
You may still receive transactional or service-related messages, such as purchase confirmations, account notices, access links, legal updates, or support responses.
We may share information with:
Service providers who help us operate the Services
Payment processors
Email and CRM platforms
Analytics and advertising providers
Hosting, cloud, security, and software vendors
Course, event, webinar, and community platforms
Coaches, facilitators, contractors, or team members assisting with delivery
Business partners involved in a specific program, event, or offer
Legal, accounting, security, or compliance advisors
Government authorities if required by law
Successors in a merger, acquisition, sale, restructuring, or transfer of assets
We do not give service providers permission to use your information for their own unrelated purposes.
We may use aggregated, anonymized, or de-identified information to:
Improve our Services
Build benchmarks
Develop research insights
Improve MPHIOS, MindPersonas, PersonaForce, and related systems
Create educational materials
Measure program effectiveness
Develop new assessments and dashboards
Share general trends with partners, clients, or the public
This type of information does not reasonably identify you personally.
We do not sell personal information in the ordinary meaning of selling your name or contact information for money.
However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain analytics, advertising, retargeting, or tracking technologies may be considered a “sale” or “sharing” under those laws.
Where required, we will provide applicable opt-out links, cookie controls, or “Do Not Sell or Share My Personal Information” options.
Depending on where you live, you may have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Request a copy of your information
Opt out of marketing emails
Opt out of certain targeted advertising or sharing
Limit certain sensitive information uses where applicable
Withdraw consent where processing is based on consent
Object to or restrict certain processing
Appeal certain privacy decisions where applicable
To make a request, contact us at:
[Insert Privacy Email]
We may need to verify your identity before fulfilling a request.
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
Depending on our legal obligations and whether the law applies to a particular Service, these rights may include:
Right to know what personal information we collect, use, disclose, sell, or share
Right to access personal information
Right to delete certain personal information
Right to correct inaccurate personal information
Right to opt out of sale or sharing
Right to limit use of sensitive personal information where applicable
Right not to be discriminated against for exercising privacy rights
Categories of personal information we may collect include:
Identifiers, such as name, email, phone, IP address, and account information
Commercial information, such as purchases and subscriptions
Internet or network activity, such as website usage and email engagement
Geolocation information, if enabled or inferred from IP address
Professional or employment-related information, if provided
Inferences, such as identity patterns, preferences, persona insights, or behavioral tendencies
Sensitive personal information, only if voluntarily provided or required for a specific Service
To exercise California rights, contact:
[Insert Privacy Email]
If we use technologies that qualify as “sale” or “sharing,” we will provide an applicable opt-out method.
Our Services are operated primarily from the United States.
If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
These countries may have privacy laws different from your country.
Where required, we will rely on appropriate legal bases and safeguards for international transfers.
We keep information for as long as reasonably necessary to:
Provide the Services
Maintain your account
Complete transactions
Deliver reports, Blueprints, dashboards, or programs
Maintain business records
Improve and secure our Services
Comply with legal, tax, accounting, or contractual obligations
Resolve disputes
Enforce agreements
We may retain de-identified or aggregated information for research, improvement, benchmarking, and system development.
We use reasonable administrative, technical, and physical safeguards to protect information.
No method of transmission or storage is completely secure.
We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed by unauthorized parties.
Please use care when submitting sensitive information, especially by email or unsecured channels.
Our Services are not directed to children under 13.
We do not knowingly collect personal information from children under 13 without verifiable parental consent.
If you believe a child under 13 has provided personal information, contact us and we will take reasonable steps to delete it.
Users under 18 should use the Services only with parent or guardian involvement where required.
Some programs involving schools, teams, families, youth, or minors may require separate consent forms, school agreements, parental permissions, or additional privacy terms.
Some PersonaForce verticals may involve sensitive topics, including performance under pressure, trading behavior, legal stress, leadership conflict, sports performance, emotional patterns, identity blocks, or communication issues.
Unless expressly stated in a separate written agreement:
We are not a healthcare provider.
We do not provide medical treatment.
We do not provide psychotherapy.
We do not provide legal advice.
We do not provide financial or investment advice.
PersonaForce Trader does not provide trading signals, brokerage services, or investment recommendations.
PersonaForce Legal does not create an attorney-client relationship.
PersonaForce Sports does not provide medical, athletic training, physical therapy, or injury-care services.
Please do not submit confidential legal, medical, financial, trading, or protected health information unless the specific Service clearly requests it and you consent.
Our Services may link to or integrate with third-party websites, platforms, apps, tools, podcasts, payment processors, scheduling systems, social media platforms, app stores, course platforms, AI providers, or community platforms.
We do not control their privacy practices.
Your use of third-party services is governed by their own privacy policies and terms.
If MDPP, LLC is involved in a merger, acquisition, financing, restructuring, sale of assets, joint venture, transfer, bankruptcy, or similar business transaction, information may be transferred as part of that transaction.
We may update this Privacy Policy from time to time.
When we update it, we will revise the Effective Date.
Your continued use of the Services after changes are posted means you accept the updated Policy.
If material changes are made, we may provide additional notice where required by law.
If you opt in to receive SMS/text messages from us, we may send you event-related reminder messages concerning events for which you have registered. Message frequency is approximately 2 text messages per week. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. You may reply HELP for assistance. Consent to receive SMS messages is not a condition of purchasing any goods or services.
We do not sell, rent, share, or disclose SMS opt-in information or consent with third parties or affiliates for their marketing or promotional purposes. Mobile information, including phone numbers and SMS consent records, will not be shared with third parties or affiliates for marketing or promotional purposes.
We may disclose information to service providers solely as necessary to provide and support our SMS communications, or when disclosure is required by law. SMS opt-in consent and phone numbers collected for SMS purposes will not be shared with third parties for their own marketing purposes.
Because your review specifically flags a “Clear ‘No sharing’ statement about SMS opt-ins (CRITICAL),” I would keep that bold no-sharing sentence explicit rather than relying on your policy's general data-sharing provisions.
Questions, requests, or privacy concerns should be sent to:
MDPP, LLC
1309 Coffeen Ave, STE 20162, Sheridan, WY 82801
[email protected]
MichelleSFox.com, MindPersonas.com PersonaForce.co
Please include “Privacy Policy” in the subject line.